Google Business Profile (My Business) is one of the services provided by Google and is an information space for stores and facilities posted on Google Maps.
The service name is Google Business Profile (My Business), but it is often abbreviated as GMB on overseas websites.
For store owners, by registering and updating their store’s detailed information along with location information on the map. It will be a platform that provides equal opportunities for people all over the world to know.
At the end of 2021, Google changed the name of Google My Business to Google Business Profile.
There are still many users who are more familiar with the name of Google My Business on this site, so for the time being.
Google Business Profile (My Business) is a free advertising media. It can be the strongest tool for attracting new customers by raising the name of the store and attracting new customers.
Non-store-type businesses that exchange keys or perform waterworks on visits. It does not have a store and can also be registered as “non-store-type services.
Like SEO, MEO measures that many companies have started as a means of attracting customers mainly mean measures for Google Business Profile (My Business).
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How to search for Google Business Profile (My Business) and where it appears
Google Business Profile (My Business) is displayed as a user’s search result. But the display differs depending on the search method.
In addition, Google Maps information is also displayed as Google search results.
Direct and indirect searches in Google Business Profile (My Business)
The local search method is divided into the following two types. The display of the profile (My Business) changes for each.
- Direct search
A searcher who already knows the store name or facility name can enter the store name or facility name as it is to search. - Indirect search
A searcher who does not know the store name or facility name inputs a category such as a related industry or a keyword such as “I want to do it” to search.
A Google search that includes the area name and location information in the keywords for direct search and indirect search is called “local search”.
Google Business Profile (My Business) is a service that is especially effective in appealing to searchers who perform this local search.
It is a service that is especially effective in appealing to searchers who perform this local search.
Google Business Profile (My Business) is displayed in the Knowledge Panel and Local Pack
The Google business profile (My Business ) is displayed as a search result on Google Maps. Also, as a search result in Google search, the knowledge panel.
that uses the information of google’s business profile (My Business) is displayed. The display of the profile and Knowledge Panel can also be changed by direct/joint search.
Search directly on Google Maps
In this way, one pin will appear on Google Maps. Detailed information on google’s business profile (My Business) will be displayed in the left frame.
Search directly on Google Chrome (Knowledge Panel)
The space on the left shows regular website search results, and the space on the right shows business details.
The display space on the right side is called the knowledge panel.
In addition to the Google business profile (My Business), Wikipedia information may also be posted. An example of a knowledge panel showing My Business
Indirect search on Google Maps
In the indirect search, the business name itself is not specified and the search is performed by the indirect keyword. So a list of businesses corresponding to the search keyword is displayed.
* Up to 20th place is displayed on page 1.
My business list is displayed when indirect search on Google Maps
Indirect search with Google Chrome (local pack)
If you do a local search, the top 3 business profiles (My Business) in the search ranking will be displayed at the top of the Google search results.
The list of business profiles (My Business) displayed in Google search results in this way is called a ” local pack “.
There are different types of local packs.
An example of My Business being displayed in a local pack when indirectly searching with Google Chrome
This is the point
The Knowledge Panel, which is displayed as a result of Google search, is displayed in a prominent space above the top search results that were monopolized by major companies that spent a lot of money on SEO measures. The use of a Google business profile (My Business) has attracted worldwide attention and has become a hot topic as the
chances of getting many people to know about the store have expanded without spending a large number of advertising expenses.